Pengaruh Marketing Mix (4P) Terhadap Keputusan Pembelian Dimediasi Kepuasan Konsumen Pada Usaha UMKM

Micro, Small and Medium Enterprises (MSMEs) are businesses that have an important role in the Indonesian economy, both terms of jobs created number businesses. One them is SME welding workshop located Dermolemahbang Village, Sarirejo District, Lamongan Regency, namely UD. Bakri Welding Workshop a produces rice planting equipment Regency. business has been established since 2010. The products produced by tool, which tool for seeds, this very easy to use, also more durable compared sold market, because made iron tools market still using plastic. This research method uses quantitative methods Likert scale population used or taken all consumers from Las Lamongan, with sample 130 respondents. And SEM analysis Smart-PLS version 3.2.7. tests study outer model test, mediation test hypotheses.